Solicitors’
Website visibility audit
Practical recommendations to improve visibility and increase case enquiries.
We review how solicitors’ websites perform in search and identify practical opportunities to improve visibility and generate more case enquiries.
How visible your website is in legal search results
What is limiting case enquiries
Where competitors have visibility advantages
Practical steps to increase case enquiries
Website audit:
key areas we assess…
The audit is designed to assess overall website visibility and effectiveness for solicitors’ firms, with a focus on generating relevant case enquiries.
The audit is designed to assess overall website visibility and effectiveness for solicitors’ firms, with a focus on generating relevant case enquiries.
We review:
- How clearly your legal services are understood by search engines
- Whether your website aligns with how people search for legal services
- Technical or structural issues that affect trust and visibility
- Content gaps compared with competing solicitors’ firms
- Local visibility signals that influence enquiries
The focus is not on traffic volume alone, but on visibility that supports new instructions.
Who this audit is for
Solicitors’ firms that want more consistent, high-quality enquiries from search
Solicitors’ firms that rely on inbound enquiries
Firms unsure why competitors appear more prominently in search
Partners who want clarity before investing further in marketing
Solicitors’ firms that haven’t reviewed website visibility recently
About
Kinetic Traffic
Kinetic Traffic is a search agency specialising in solicitors’ firms.
We focus on improving search visibility and enquiry quality, using practical, defensible recommendations rather than vanity metrics or short‑term tactics.
The audit walkthrough is led by our search team and designed to provide clarity, not pressure.
Be found where your future clients are searching
Our marketing strategies work for all law firms…
regardless of your specialisms
At Kinetic Traffic, we create bespoke digital marketing campaigns for law firms, built on deep analysis of your audience, goals, and growth priorities.
Our expert team delivers proven lead-generation strategies that help you attract more cases, no matter your location or legal specialism.
Family
Law
Employment
Law
Criminal
Defence
Commercial / Corporate
Property / Conveyancing
Intellectual
Property
Personal
Injury
Medical /
Clinical
Professional Negligence
Dispute Resolution
Immigration / Asylum
Insolvency & Restructuring
FAQs
We’ve carried out 100’s of website audits for solicitors’ firms. These are the most common questions we’re asked before a walkthrough.
How long is the call?
The audit walkthrough lasts approximately 20 minutes, depending on questions.
Do I need to prepare anything in advance?
No. We’ll share our screen and guide you through everything during the call.
Will I receive a report before the call?
No. We explain the findings during the call so the context and implications are clear.
Is this just an SEO pitch?
The audit focuses on website visibility and effectiveness for solicitors’ firms.
SEO is part of that, but the purpose of the call is to explain what’s happening and whether action is worthwhile.
What happens after the call?
That’s entirely your decision.
Some solicitors’ firms choose to act on the recommendations with internal teams, others ask for support, and some take no further action.
Is this suitable for all solicitors’ firms?
Yes. The audit applies to local, regional, and specialist solicitors’ firms. The discussion is framed around your firm’s structure and services.
Book your 20‑minute website audit walkthrough
This is a live walkthrough of our findings, not an automated report or generic scan.
No obligation.
No preparation required.
20A-30 Abington Street, Northampton, Northamptonshire, NN1 2AJ
Kinetic Traffic is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2017 – 2026 Situnario Ltd. All rights reserved.
