CASE STUDY
Contract Law Specialists
When BEB came to us they were heavily reliant on referral traffic but they knew that this couldn’t continue to be their only method of attracting clients. However, they were unsure if SEO was right for them because they had been burned in the past.
310%
Increase in Organic Monthly Visitors for BEB Contract and Legal Services
60%
Increase in the first 5 months
The Issue
The fact that many of BEB’s large brand competitors were already successfully using SEO to drive their site traffic made the prospect seem especially daunting.
Unlike these companies, BEB offer a bespoke writing service rather than off-the-shelf packages or free downloads. They were unsure whether SEO would prove an effective path to growth or whether they would continue to be dwarfed by their high-ranking competitors. Therefore, BEB felt they needed to work with a reputable company that specialised in the legal sector.
The Approach
With competitors having large, authoritative websites, it was crucial to go with a content-first approach to BEB’s campaign in order to generate organic leads.
We created an in-depth and highly structured content plan, with the overarching goal of making BEB front-of-mind for their prospects. We then used our extensive knowledge of the legal sector to write detailed content for BEB that reflects their specialisms and showcases their experience. This started with using high quality informational articles to get visitors to grips with the basics of business contracts, terms and conditions, and the latest regulatory changes. This content then directs users towards articles which further expand on these concepts in order to establish BEB’s authority.
The Result
The goal was to achieve consistent growth in order to be better than the competition. Over the past 12 months:
310%
Organic monthly visitors have increased by.
Top Ranking
BEB are now ranking at the top of Google both nationally and locally for a range of broad and specific search terms.
25%
Enquiries have risen.
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