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5 Best Practices for Creating Law Firm Web ContentWhat is the best way for your legal practice to get noticed and stay visible online? If you say having a user-friendly and visually appealing...

Advantages of SEO in Digital Marketing for Law FirmsLaw firms are businesses, and as such, they require a steady stream of new clients to ensure their survival and success. However, the legal...

A Lawyer’s Quick Guide to Google Ads Keyword SearchAs you may know, keywords are the lifeblood of any successful Google Adwords for lawyer campaign. You'll need to target and bid on the most...

How to Identify the Best Google Search Keywords for LawyersDid you know that keywords are an essential component of your law firm’s overall SEO strategy? Also known as search terms, keywords help...

What is SEO for Law Firms and Why Does It Matter?As a solicitor, you may have heard the term “SEO for law firms” being bandied about before without really understanding what it means. SEO stands for...

5 Reasons SEO is a Long-Term InvestmentOptimising your website for search engines is not a quick fix. Rather, SEO is a long-term investment that, when done correctly, delivers incredible returns...

What is the Google Algorithm, and What Does It Want?If you want to drive a flood of new traffic, leads, and enquiries to your law firm, Google is your best bet. Google is the world's most popular...

What is White Hat SEO and Why Is It the Key to Success?If you're looking for a successful SEO strategy, then you need to know the answer to “What is white hat SEO?” White hat SEO is a term used to...

How to Improve Your Website’s IntegrityMaintaining website integrity is a key part of any SEO strategy. To award your law firm's website a high ranking for your chosen search terms, Google must...

The Dos and Don’ts of Creating an SEO Content Strategy for Your Law FirmBecause quality web content is essential to an effective search engine optimisation (SEO) campaign, your law firm should focus...

14 Key SEO Terms You Need to KnowBecause search engine optimisation has the power to transform your law firm, you must know and understand key SEO terms.  When you rank at the top of search engine...

7 Dirty Black Hat SEO Techniques to AvoidOptimising your law firm’s website for search engines requires three things: hard work, consistency and patience. However, there are a lot of so-called "SEO...

4 Ways to Improve Your SEO ScoreSearch engine optimisation (SEO) is one of the most important aspects of online marketing and, when done right, it can take your law firm to the next level. When you...

It Takes a Village: How to Build a Strong SEO TeamSEO is a multi-faceted and complex field with over 500 interlinking factors affecting your website’s search ranking. Therefore, it really does take...