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Online Marketing Advice & News5 Essential Google Ads Strategies Your Law Firm Should Implement
5 Essential Google Ads Strategies Your Law Firm Should Implement Advertising on Google is one of the most effective ways to attract new clients to your law firm. With the search giant handling...
A Lawyer’s Quick Guide to Google Ads Keyword Search
A Lawyer’s Quick Guide to Google Ads Keyword SearchAs you may know, keywords are the lifeblood of any successful Google Adwords for lawyer campaign. You'll need to target and bid on the most...
Is PPC Marketing for Lawyers Truly Worth It
Is PPC Marketing for Lawyers Truly Worth It?Securing new clients is always a must for law firms. However, with the stiff competition, finding new additions to your caseload is easier said than done....
How to Identify the Best Google Search Keywords for Lawyers
How to Identify the Best Google Search Keywords for LawyersDid you know that keywords are an essential component of your law firm’s overall SEO strategy? Also known as search terms, keywords help...
What is SEO and Why Does It Matter for Your Law Firm?
What is SEO for Law Firms and Why Does It Matter?As a solicitor, you may have heard the term “SEO for law firms” being bandied about before without really understanding what it means. SEO stands for...
5 Reasons SEO is a Long-Term Investment
5 Reasons SEO is a Long-Term InvestmentOptimising your website for search engines is not a quick fix. Rather, SEO is a long-term investment that, when done correctly, delivers incredible returns...
What is the Google Algorithm, and What Does It Want?
What is the Google Algorithm, and What Does It Want? If you want to drive a flood of new traffic, leads, and enquiries to your law firm, Google is your best bet. Google is the world's most popular...
What is White Hat SEO and Why Is It the Key to Success?
What is White Hat SEO and Why Is It the Key to Success?If you're looking for a successful SEO strategy, then you need to know the answer to “What is white hat SEO?” White hat SEO is a term used to...
How to Improve Your Website’s Integrity
How to Improve Your Website’s IntegrityMaintaining website integrity is a key part of any SEO strategy. To award your law firm's website a high ranking for your chosen search terms, Google must...
The Dos and Don’ts of Creating an SEO Content Strategy for Your Law Firm
The Dos and Don’ts of Creating an SEO Content Strategy for Your Law FirmBecause quality web content is essential to an effective search engine optimisation (SEO) campaign, your law firm should focus...
14 Key SEO Terms You Need to Know
14 Key SEO Terms You Need to KnowBecause search engine optimisation has the power to transform your law firm, you must know and understand key SEO terms. When you rank at the top of search engine...
7 Dirty Black Hat SEO Techniques to Avoid
7 Dirty Black Hat SEO Techniques to AvoidOptimising your law firm’s website for search engines requires three things: hard work, consistency and patience. However, there are a lot of so-called "SEO...
4 Ways to Improve Your SEO Score
4 Ways to Improve Your SEO ScoreSearch engine optimisation (SEO) is one of the most important aspects of online marketing and, when done right, it can take your law firm to the next level. When you...
Essential Google Ads Tips for Lawyers
Essential Google Ads Tips for Lawyers With a growing number of people using search engines to find legal services, advertising on Google is undoubtedly an effective way to attract new clients for...
It Takes a Village: How to Build a Strong SEO Team
It Takes a Village: How to Build a Strong SEO TeamSEO is a multi-faceted and complex field with over 500 interlinking factors affecting your website’s search ranking. Therefore, it really does take...
Link Building for Law Firms: 5 Strategies for More Referral Traffic
Link Building for Law Firms: 5 Strategies for More Referral TrafficDid you know that link building for law firms can do more than just help you establish online authority? When done correctly, it...
Tips on How to Set Up Google My Business for Lawyers
Tips on How to Set Up Google My Business for LawyersIf you are keen on attracting legal consumers from a specific city or region, you should take advantage of Google My Business for lawyers. Now...
How Long Do Google Ads Take to Work?
How Long Do Google Ads Take to Work?How long do Google ads take to work? This is perhaps one of the most common questions advertisers and business owners ask when setting up a Google Ads campaign...
The Fundamentals of PPC for Lawyers
The Fundamentals of PPC for LawyersDid you know that you’re missing plenty of opportunities to attract quality leads if you’re not using PPC for law firms? PPC for lawyers or pay-per-click...
How to Ensure You’ll Receive High-Quality SEO Services for Lawyers
How to Ensure You'll Receive High-Quality SEO Services for LawyersWith the stiff online competition for law firms, developing a solid SEO strategy is an excellent way to obtain a competitive...
How to Recession-Proof Your Law Firm with Search Marketing
How to Recession-Proof Your Law Firm with Search MarketingIf there’s one thing the Covid-19 pandemic has taught us, it is to always expect the unexpected. It may sound cliché, but many of us were...