Advantages of SEO in Digital Marketing for Law Firms

Law firms are businesses, and as such, they require a steady stream of new clients to ensure their survival and success. However, the legal service sector is no stranger to stiff competition. To succeed, you’ll need to switch to digital marketing, particularly SEO, to ensure you’re a step ahead of your competitors. But what precisely are the advantages of SEO in digital marketing? How can it help lawyers and solicitors attract more clients and increase revenues?

A Quick Look at SEO

Search engine optimisation is a set of techniques and strategies geared towards increasing your website’s organic traffic (i.e. number of visitors) by appearing prominently on search result pages. It has two main types: onsite and offsite SEO. 

Traditionally, legal service consumers rely on word of mouth to find the best legal representation they can afford. However, recent studies have shown that although referrals still work, more and more people now prefer using search engines to find lawyers and for good reason, especially in this post-Covid era. Not only is it convenient, but it also quickly provides them with the information they need. 

SEO helps you position yourself where your target audience is. This increases your chance of generating more visits to your website, which improves the likelihood of someone enlisting your services.

Why Lawyers Should Switch to SEO

If you’re new to digital marketing, here’s why SEO is the go-to marketing strategy of not just many successful legal practices but also famous brands and businesses.

1. Better accuracy

One of the most significant advantages of SEO is its high accuracy. It lets you target potential clients seeking legal services in your location. In comparison, billboards, TV, radio ads, and other traditional advertising methods allow you to promote your law firm to just about anyone with access to your ads. 

SEO allows you to optimise your website and online assets for search terms or phrases potential clients use to find law firms like yours. Furthermore, you can increase the relevancy and accuracy of your SEO campaign by incorporating your location or service areas into your target keywords. This allows you to attract prospects conducting relevant searches from specific locations. 

2. More cost-effective

Because of its high accuracy, SEO is significantly more cost-effective than other old-school marketing platforms, allowing you to maximise your marketing budget. With SEO, You can be sure that every pound you spend on marketing goes to promoting your legal services to people who actually need them.

3. More exposure

Recent data revealed that more and more people are using search engines to find legal counsel or representation. For this reason, you’ll need SEO more than ever. It allows you to strategically position yourself where potential clients are looking. When it’s easy for prospects to find you online, you are more likely to attract quality leads and new clients. 

Moreover, with SEO, there’s no need for potential clients to know you beforehand to learn more about your firm and legal services, which is particularly beneficial if you have a new or smaller practice. Unlike with social media or email marketing, you need not encourage people to subscribe to your brand or newsletter to promote your services. You can reach out to prospects unfamiliar with your law firm and get them on board.

4. Build a better reputation

As you know, a good reputation is essential to a lawyer’s success. In an industry with tough competition, having a stellar reputation can make a significant difference between having more and no clients. 

SEO is more than just optimising your site for relevant keywords. As explained earlier, it is a set of strategies and techniques geared towards increasing your online visibility, and that includes improving your reputation and credibility. It encourages you to build better relationships with former and existing clients. This would help compel them to provide positive reviews of your practice, enabling you to gain the trust of prospects in return. 

With such a capability, SEO is certainly a marketing strategy that can pay you plenty of dividends in the future.

5. Quality user experience

One of the primary advantages of SEO in digital marketing is that it empowers you to build a website that is easy to navigate and use. Page experience is an essential Google ranking factor. This means you are more likely to appear prominently on search results if your website is highly usable. 

As the name suggests, technical SEO involves improving the technical aspects of your website to make it easier for Google’s search bots to crawl and index your web pages. While its main aim is to increase your search ranking, it also benefits your web visitors because it makes your website: 

• Load faster
• Mobile-friendly
• Free from duplicate content and dead links
• Easier to navigate
• More secure

Start Optimising Your Law Firm’s Website Now

With everything going digital these days, lawyers must adjust their marketing strategies to attract new clients and increase their revenues. SEO is a digital marketing strategy you should implement now that more and more legal service consumers are using search engines to find law firms. With SEO, you can increase your online visibility and improve your reputation, making it easier for prospects to find and trust you. 

Similar to law, SEO is best left in the hands of experts. If you neither have the time nor knowledge to optimise your site, we at Kinetic Traffic are happy to help. Specialising in law firm SEO, we have the skills and experience to help you appear prominently on Google. Don’t hesitate to get in touch with our team, and we’ll create a strategy tailored to your law firm.