Law Firm Marketing Agency

If you’re struggling to attract new clients for your legal practice, perhaps it’s time for you to sign up for the services of a law firm marketing agency.

With expert assistance, you can develop marketing campaigns and strategies guaranteed to get your name out there and help you pique the interest of prospective clients.

At Kinetic Traffic, we specialise in providing online marketing solutions for UK law firms

With over a decade of relevant experience, we have the knowledge and skills to help you create a solid brand that would help you generate a steady stream of highly qualified leads to your practice. We also have a team of dedicated and hard-working law firm marketing specialists ready to lend you their expertise.
Whether you’re looking to increase your phone and email enquiries or generate more visits both to your law firm’s website and physical office, you can count on our team to equip you with the solutions you need!

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Why Invest in Law Firm Marketing

It’s no secret that the legal service sector is one of the most competitive industries in the UK. Lawyers and barristers across the country utilise a wide range of strategies to prove they are the best and ensure that clients flock their way.

Today, the Internet is their stage, and online marketing is their weapon of choice. As legal service clients become more technology and Internet-savvy, lawyers are exploring new marketing tactics to set themselves apart from the competition effectively. For this reason, investing in law firm marketing is a must for your legal practice so you can level the playing field.

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Help your prospects find you online

Various studies confirm the growing number of people using the Internet to find lawyers they can trust. Showing up on the first page of Google and other major search engines allows you to place your law firm exactly where your prospects are looking.

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Attract the kind of clients you want

Unlike traditional advertising methods, online marketing strategies such as SEO and pay-per-click or PPC advertising are laser-focused. They let you target the kind of clients you want to allow for better and more substantial conversions.

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Make the most of Google's reach

With Google taking up more than 90% of the search market, there’s a significant chance that your next client will find you through the search engine. Having a website that dominates Google’s search result pages allows you to benefit from the search giant’s massive reach.

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Enjoy a huge boost to your credibility

It’s an unfortunate truth that solicitors don’t always have stellar reputations. However, the good news is you can give your credibility a significant boost with online marketing.
Through your Google My Business listing, previous clients can review your services and tell your prospects how different you are from the rest. With your former clients putting in a good word for you, your prospects would feel more at ease enlisting your legal services.

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Obtain more clients

Appearing prominently on Google search result pages enables you to generate more visits to your law firm’s website and even your actual law office. This offers you plenty of opportunities to interact with potential clients. And the more times you interact with them, the more likely you are to bring in new cases.

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Reduce your marketing expenses

These days, only a handful of law firms still rely on old-school methods to promote their services. A vast majority of solicitors have switched to online marketing, and for good reason. With online marketing, you can attract highly qualified prospects ready to enlist your legal services for a fraction of the cost of advertising on the radio, TV, or billboards.

Results You Can Get in Just About 5 Months

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Increase in Product and Services Enquiry

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Increase in Google Search Result Visibility

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Increase in Number of Newsletter Sign Up

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Increase in Conversion Rate

Choose the Law Firm Marketing Specialists

Some lawyers think having a website is enough to attract a substantial number of leads. However, with millions of websites existing today and thousands more being created each day, having a highly effective online marketing strategy is also crucial.

However, see that your strategy is not just an ordinary online marketing tactic. To ensure quality results, your marketing approach should be tailored to your law firm’s specific needs and requirements.

At Kinetic Traffic, we specialise in providing law practices with bespoke online marketing solutions to help ensure the growth and success of their legal practice. With over ten years of experience working in the legal service sector, we have developed a thorough knowledge and understanding of what works for law firms and what doesn’t.

Unlike other marketing agencies, we don’t use a “generalist’s” approach to promoting legal services. Because the legal service sector is more competitive and wholly different from other UK industries, it makes perfect sense to develop marketing solutions that reflect the nature of the industry.

With Kinetic Traffic, you can:

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Obtain excellent results fast

Years of working with lawyers from across the UK have made us an expert in law firm marketing. With our expert assistance, you can obtain results and achieve your goals faster than law firms that don’t know how online marketing works.

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Get access to reliable online marketing solutions

Different factors go into developing and implementing an effective and holistic law firm marketing strategy. With us, you don’t have to worry about anything because we will handle all of them on your behalf. By choosing Kinetic Traffic, you can access effective marketing solutions under one roof, whether it’s optimising your website for search engines or building a lucrative Google Ads campaign.

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Focus on running your practice

With our professional assistance, you don’t have to split your time between running your law firm and promoting your services online. By hiring online marketing experts like us, you can focus on helping your clients and winning their cases.

How much will Google Adwords services cost?

What will each advert click cost?
The click cost will be depending on your target market and popularity of the keyword.  After getting enough details about your market, we can give you an idea on the cost.
What minimum spend can I expect for PPC every month?
Your minimum monthly spend will be only £110 (our fees included but excluding taxes).
What is the average spend for PPC each month?
Your monthly spend will be depending on a number of factors such as what your goals are and your target market.

But for a small to medium sized business, the average monthly PPC spend for a competitive market is between £1,500 and £4,500 per month.

What will it cost me?
What will it cost me?

Our fees are adaptable.  The percentage of fees we receive decreases as the monthly click budget increase.  We will explain to you the best options to make the most of your investment

Who do I pay my click spend to?
Whom should I give my click spend?

You will be giving your payment directly to advertising systems like Google Adwords and Bing Ads/AdCentre.  We prefer this so that you are in control.  We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.

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Our Strategy

Because no two law firms are entirely alike, your legal practice deserves an online marketing campaign built specifically to match your needs.

Planning our marketing approach

Before developing an overall marketing strategy for your practice, first, we will take a thorough look at your business to determine:

● The type of clients you want to attract
● The area/s of law you specialise in
● Areas you serve
● Your direct competitors
● Your current marketing campaigns and strategies
● Your goals

Afterwards, we will analyse your competitors to identify the techniques they use. We’ll reverse-engineer these techniques and use them to your advantage.

Thorough keyword research is also in order. This will help us identify the search terms your prospects are using to find the services you offer. Then, we will incorporate the results into our SEO and Google Ads strategy to ensure that your website and PPC ads will appear for related searches.

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Setting the standards

Following the initial research is an audit of your law firm’s website. This allows us to identify the issues that we need to fix and the improvements we need to make to your marketing campaigns.

Refining your strategies

As part of our law firm marketing solutions, we will carry out all the necessary SEO strategies to improve your site’s online visibility and search ranking. We will also launch a Google Ads campaign or refine your existing campaigns if you have any to ensure they will complement your SEO efforts.

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Reporting

Just as lawyers believe in the importance of transparency when handling a client’s case, our team at Kinetic Traffic also recognises how crucial it is to give our clients a 360 degree-view of their existing marketing campaigns. As part of our services, we will send you a monthly report providing you with a clear picture of your marketing campaign’s status. We’ll also keep you posted on the SEO and PPC advertising tasks we have carried out and what our plans are going forward.

This way, you can verify and see the effectiveness of our law firm’s marketing strategies for yourself.

Teaming Up with the Right Marketing Agency is Crucial

As a lawyer, you know first-hand how vital it is to have the best legal team, especially when you have a challenging case. Hiring a novice lawyer won’t cut it because it can reduce your chance of achieving your desired results. Even if the case is yours to lose, you won’t risk your chance of winning by hiring an industry beginner or someone who doesn’t have the law specialisation you require.

The same thing can be said about choosing an online marketing agency for your law firm. Because the results you’ll get will be as good as the team you’ll hire, it’s vital to choose a marketing firm with a track record for excellence.

Don’t waste your hard-earned money on a marketing agency that isn’t familiar with the strategies that work best for your law firm. Instead, choose someone who knows the ins and outs of law firm marketing and has the skills, knowledge and experience to deliver the results you want, like our team here at Kinetic Traffic!

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FAQ’s for PPC

Is PPC a great way to attract my target customers?
Google is the most widely used search browser in almost everywhere.  PPC is very popular among many businesses nowadays.  It can be used for urgent campaigns to start with and then change to something else later.  This type of advertising is very flexible and have many good benefits for your business.
Do you only work with big companies with big marketing budget?
Of course not.  We have been working with different business types, large or small.  Multinational companies or start-ups, we can formulate a great strategy for your marketing needs.  You may even start with a monthly budget of  £110.  Let us explain you more about what options you have.
When can we get to work?
We work with one client each month. This is important so that we can go through the processes and not keep our clients waiting. Give us a call to check for our availability. There is a lot to do before kick-off so the earlier we get in touch the sooner we can give you our recommendations.
Should I worry about my competitors clicking on my ads?
They won’t.  Google uses a really complicated system to analyse the click source for your campaigns and makes sure to charge only for clicks that have gone through their filters.  Your competitor’s clicks can be identified and ignored.
How long have you been doing PPC?
Our team of experts all have more than 10 years of experience.  This much experience is important because PPC is complicated and ever changing so we only hire those who are highly skilled.
When do we get your reports/update about our campaigns?
We will be sending your reports every month, but if you will require us to update you more often, we are willing to adjust to whatever suits you.
What search engines have PPC advertising and how do I choose the one that is good for my business?
There are currently 2 search engines that are ideal for PPC advertising.  The more popular one is Google which holds 75% of global searches so there are many PPC advertisers who are more keen to put their ads up here.  Second is Bing which holds 10% of the market and has a cheaper cost per click.  We mostly work on these search engines because they are getting the most traffic.  If you are considering any other search engine then feel free to discuss it with us.
What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?
It is important that you share the reports and other related information to us from your previous PPC agency.  These will be very useful for us in creating your new campaigns.  Mostly, older campaigns are not up to our standards so we tend to use these old data to gain insights and then proceed with a brand new start to get best results.
Who do we communicate our concerns with?
We know how important communication is so you will be provided with an account manager whom you can communicate with, ask questions and help you with every step of the way.
What is the contract duration?
You will be in  a no obligation monthly contract.  We understand that change is inevitable so we are not going ask you for any commitment.  You just need to provide a 30 day notice if you choose to stop working with us.
I think nobody clicks on Google Ads so why should I do it?
Google and Bing sponsored ads get a lot of clicks for users who are actually looking for you, they actually gain around 20% of the UK searches each month.  The good news is that these ads are highly targeted therefore bringing you only visitors who has a particular need for your products or services.   If you are not yet doing PPC then you are missing out on this opportunity.
How does Google Adwords work?
It works like a bidding system.  There will be a bid for the keywords to show the ads on search results when these keywords are used.  However it’s not like a regular auction where the highest bidder wins.  The advertisers who have the best quality campaigns in terms of relevance and organisation.  Because of this it is important that the campaigns are handled by a specialist agency like Recruitment Traffic.  If you settle for less, you are wasting your precious click budget and click opportunities.
How can I check on the status of my campaigns?
You will have full access to all advertising system we use.  You can log in to check the status of your campaign anytime.  We will be sending regular monthly reports that has information on the most relevant campaign performance details.
Why do we need continuous PPC management and optimisation?
Because this is the most cost effective.  PPC campaigns should be carefully monitored.  We aim to show continuous improvements with the results.  To give you an idea, here’s a list of what we will do each month:

  1. Look for advertising opportunities
  2. Create adverts.
  3. Keyword targeting, analysis and optimisation.
  4. Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
  5. Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.

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Get in Touch with the Law Firm Specialists

With more legal clients relying on the Internet to find lawyers they can trust, a law firm like yours must have a solid online marketing strategy. By having effective tactics in place, you can better position yourself where your prospects are and attract new clients.

At Kinetic Traffic, our team specialise in crafting online marketing campaigns tailored specifically for legal practices. By working with law firm specialists like us, finding prospects ready to enlist your legal services is a breeze.

Contact us today for a free SEO audit for solicitors!

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Kinetic Traffic is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2017 - 2022 Situnario Ltd. All rights reserved.

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