Law Firm Marketing Agency
At Kinetic Traffic, we specialise in providing online marketing solutions for UK law firms
With over a decade of relevant experience, we have the knowledge and skills to help you create a solid brand that would help you generate a steady stream of highly qualified leads to your practice. We also have a team of dedicated and hard-working law firm marketing specialists ready to lend you their expertise.
Whether you’re looking to increase your phone and email enquiries or generate more visits both to your law firm’s website and physical office, you can count on our digital agency to equip you with the solutions you need!
Why Invest in Law Firm Marketing
Today, the Internet is their stage, and digital marketing is their weapon of choice. As legal service clients become more technology and Internet-savvy, lawyers are exploring new marketing tactics to set themselves apart from the competition effectively. For this reason, investing in law firm marketing is a must for your legal practice so you can level the playing field.
Help your prospects find you online
Various studies confirm the growing number of people using the Internet to find lawyers they can trust. Showing up on the first page of Google and other major search engines allows you to place your law firm exactly where your prospects are looking.
Attract the kind of clients you want
Make the most of Google's reach
With Google taking up more than 90% of the search market, there’s a significant chance that your next client will find you through the search engine. Having a website that dominates Google’s search result pages allows you to benefit from the search giant’s massive reach.
Enjoy a huge boost to your credibility
Through your Google My Business listing, previous clients can review your services and tell your prospects how different you are from the rest. With your former clients putting in a good word for you, your prospects would feel more at ease enlisting your legal services.
Obtain more clients
Appearing prominently on Google search result pages enables you to generate more visits to your law firm’s website and even your actual law office. This offers you plenty of opportunities to interact with potential clients. And the more times you interact with them, the more likely you are to bring in new cases.
Reduce your marketing expenses
Results You Can Get in Just About 5 Months
Increase in Product and Services Enquiry
Increase in Google Search Result Visibility
Increase in Number of Newsletter Sign Up
Increase in Conversion Rate
Choose the Law Firm Marketing Specialists
Some lawyers think having a website is enough to attract a substantial number of leads. However, with millions of websites existing today and thousands more being created each day, having a highly effective online marketing strategy is also crucial.
However, see that your strategy is not just an ordinary legal marketing tactic. To ensure quality results, your digital approach should be tailored for your law firm’s specific needs and requirements.
At Kinetic Traffic, we specialise in providing law practices with bespoke digital marketing solutions to help ensure the growth and success of their legal practice. With over ten years of experience working with the legal service sector, we have developed a thorough knowledge and understanding of what works for law firms and what doesn’t.
Unlike other marketing agencies, we don’t use a “generalist’s” approach to promoting legal services. Because the legal service sector is more competitive and wholly different from other UK industries, it makes perfect sense to develop marketing solutions that reflect the nature of the industry.
With Kinetic Traffic, you can:
Obtain excellent results fast
Get access to reliable online marketing solutions
Focus on running your practice
How much will Google Adwords services cost?
What will each advert click cost?
What minimum spend can I expect for PPC every month?
What is the average spend for PPC each month?
But for a small to medium sized business, the average monthly PPC spend for a competitive market is between £1,500 and £4,500 per month.
What will it cost me?
Our fees are adaptable. The percentage of fees we receive decreases as the monthly click budget increase. We will explain to you the best options to make the most of your investment
Who do I pay my click spend to?
You will be giving your payment directly to advertising systems like Google Adwords and Bing Ads/AdCentre. We prefer this so that you are in control. We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.
Because no two law firms are entirely alike, your legal practice deserves an online marketing campaign built specifically to match your needs.
Planning our marketing approach
● The type of clients you want to attract
● The area/s of law you specialise in
● Areas you serve
● Your direct competitors
● Your current marketing campaigns and strategies
● Your goals
Afterwards, we will analyse your competitors to identify the techniques they use. We’ll reverse-engineer these techniques and use them to your advantage.
Thorough keyword research is also in order. This will help us identify the search terms your prospects are using to find the services you offer. Then, we will incorporate the results into our SEO and Google Ads strategy to ensure that your website and PPC ads will appear for related searches.
Setting the standards
Refining your strategies
As part of our law firm marketing solutions, we will carry out all the necessary SEO strategies to improve your site’s online visibility and search ranking. We will also launch a Google Ads campaign or refine your existing campaigns if you have any to ensure they will complement your SEO efforts.
This way, you can verify and see the effectiveness of our law firm marketing strategies for yourself.
Teaming Up with the Right Marketing Agency is Crucial
The same thing can be said about choosing a full service marketing agency for your law firm. Because the results you’ll get will be as good as the team you’ll hire, it’s vital to choose a marketing firm with a track record for excellence.
Don’t waste your hard-earned money on a digital marketing agencies that are unfamiliar with the strategies that work best for your law firm. Instead, choose someone who knows the ins and outs of law firm marketing and has the skills, knowledge and experience to deliver the results you want, like our team here at Kinetic Traffic!
30% of Google searches are products or services related...Reach the most relevant audience by showing up on top of Google searches with Adwords sponsored Ads.
FAQ’s for PPC
Is PPC a great way to attract my target customers?
Do you only work with big companies with big marketing budget?
When can we get to work?
Should I worry about my competitors clicking on my ads?
How long have you been doing PPC?
When do we get your reports/update about our campaigns?
What search engines have PPC advertising and how do I choose the one that is good for my business?
What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?
Who do we communicate our concerns with?
What is the contract duration?
I think nobody clicks on Google Ads so why should I do it?
How does Google Adwords work?
How can I check on the status of my campaigns?
Why do we need continuous PPC management and optimisation?
- Look for advertising opportunities
- Create adverts.
- Keyword targeting, analysis and optimisation.
- Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
- Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.
86% use Google to find local businesses
Get in Touch with the Law Firm Specialists
With more legal clients relying on the Internet to find lawyers they can trust, a law firm like yours must have a solid online marketing strategy. By having effective tactics in place, you can better position yourself where your prospects are and attract new clients.
Kinetic Traffic is a digital agency with a team that specialise in crafting online marketing campaigns tailored specifically for legal practices. By working with law firm specialists like us, finding prospects ready to enlist your legal services is a breeze.
Contact us today for a free SEO audit for solicitors!