SEO for Lawyers

Is the tough industry competition hindering you from getting access to the kind of clients you want?

Why don’t you fight back with SEO for lawyers? By harnessing the power of Google and other major search engines, you can generate high-quality traffic and leads to your law firm’s website to ensure a steady stream of potential clients that could help your legal practice grow and succeed.

At Kinetic Traffic, our team has the skills and experience to give your law firm a fighting chance.

Having worked with dozens of businesses and law firms in the past, we have mastered the intricate art of SEO for attorneys, lawyers, and solicitors. Our team of hardworking SEO specialists can help you develop an optimisation strategy that would enable you to position your law firm in front of a broader audience. 

Do you want to receive more phone and email enquiries? Or perhaps you want to convince more prospects to visit your office? Whether you’re gunning for Option 1 or Option 2, or both, we at Kinetic Traffic can offer you the solutions you need to triumph over the competition and achieve your marketing and business goals.

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How You Can Benefit from Lawyer SEO

Recent studies have shown that most of today’s legal service consumers rely on search engines to find lawyers and barristers they can trust. Therefore, it is very likely that your next client will find you via Google’s search results. 

However, similar to the legal service industry, online competition amongst solicitors can be very stiff. It isn’t enough that your law firm has its own website. It must also be optimised for search engines to give you the results you want. For this reason, law firm SEO is a must.

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Increase your online visibility

Showing up on the first page of search engines such as Google allows you to establish better brand awareness and increase your online visibility. More importantly, it places you exactly where your prospects are looking.

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Attract the type of clients you want

Search engine optimisation is the sniper rifle of law firm marketing. Unlike traditional forms of advertising, such as billboards, radio and TV ads, it allows you to lock in and target precisely the types of clients you want, down to the search terms they are using to find legal services online.

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Benefit from Google’s massive reach

Did you know that nine out of ten people use Google to look for relevant information online? With the search titan dominating the online search market, having a website with a high Google ranking allows you to benefit from the search engine’s massive marketing reach.

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Build better credibility

No form of advertising is more credible than your former clients promoting your services on your behalf. With Google, you can make the most of client testimonials to boost your organic search ranking factors and reputation, allowing you to convince more prospective clients to trust you. 

Google lets your former clients review your law firm through your Google My Business listing. If potential clients were to see five-star ratings and positive reviews from people you’ve helped in the past, they would be more inclined to enlist your legal services.

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Reduce your marketing costs

In the old days, law firms used radio and TV ads, direct mail, billboards, and other traditional advertising methods to promote their services. However, these strategies aren’t effective. Not to mention they can be quite expensive.

In comparison, local SEO for lawyers is more cost-effective. Furthermore, it can bring you quicker and more substantial results when carried out correctly. And perhaps the most significant advantage of local SEO is that the leads it can generate are highly targeted and of better quality. This means the prospects you are likely to attract are ready to enlist your services.

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Enhance your client intake

Appearing at the “local pack” or near the top of Google search results for the keywords you want to target allows you to generate more visits to your website or even your law firm’s location. This enables you to engage more potential clients. And the more prospects you get in contact with, the more cases you can potentially bring into your law firm.

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Defeat the competition

It is no secret that the legal service industry is one of the UK’s toughest and most competitive sectors. You need to be on your toes all the time if you wish to outsmart your competitors. Local SEO gives you a significant advantage over the competition by making it easier for your prospects to find you.

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No more hard-selling

With search engine optimisation, you can finally say goodbye to hard-selling. Once a potential client lands on your website, all that is left to do is sign them up.

Results You Can Get in Just About 5 Months


Increase in Product and Services Enquiry


Increase in Google Search Result Visibility


Increase in Number of Newsletter Sign Up


Increase in Conversion Rate

Let Kinetic Traffic Show You the Way

Is law firm SEO important? Yes, since it can bring your law firm to greater heights. However, the challenge with SEO is that it is impossible to master it overnight. Not only does it have a steep learning curve, but you also need to spend a considerable amount of time and effort to obtain the results you’re expecting. 

Let’s admit it. It’s no easy task to run and manage a law firm full-time while juggling multiple legal cases. If you add SEO to the mix, there’s a chance that you might overlook essential aspects of managing your practice or your clients’ cases. Why take the risk when you can ask law firm SEO specialists like us here at Kinetic Traffic to provide you with the SEO solutions you require? 

At Kinetic Traffic, we offer bespoke lawyer SEO services to help law firms like yours maximise the opportunities Google and other major search engines can provide. We can equip you with the optimisation solutions you need to increase your website’s online pressence, authority, and search engine rankings. 

With our team’s skills and expertise, you can:

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Get positive results, fast!

Working with various law firms and businesses allowed us to hone our skills and master law firm SEO. By signing up for our services, you can get positive results and achieve your business goals faster than law firms that aren’t familiar with SEO.

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Obtain the services you need under one roof

Similar to all marketing strategies, many factors contribute to a successful SEO campaign. With our team, you don’t have to figure out what these factors are because we’ll be the ones to develop and implement them for you. From content creation and link building to technical SEO and improving your site’s mobile-friendliness, we can provide you with all the solutions you require to build a powerful and effective law firm SEO strategy.

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Focus on winning your clients’ cases

As a lawyer, you certainly don’t want to spend most of your time tweaking your website when you have plenty of cases to study and prepare for. With our team to handle your law firm’s SEO efforts, you can direct your energy and attention on what matters the most: running your law firm and helping your clients win their cases.

How much will Google Adwords services cost?

What will each advert click cost?
The click cost will be depending on your target market and popularity of the keyword.  After getting enough details about your market, we can give you an idea on the cost.
What minimum spend can I expect for PPC every month?
Your minimum monthly spend will be only £110 (our fees included but excluding taxes).
What is the average spend for PPC each month?
Your monthly spend will be depending on a number of factors such as what your goals are and your target market.

But for a small to medium sized business, the average monthly PPC spend for a competitive market is between £1,500 and £4,500 per month.

What will it cost me?
What will it cost me?

Our fees are adaptable.  The percentage of fees we receive decreases as the monthly click budget increase.  We will explain to you the best options to make the most of your investment

Who do I pay my click spend to?
Whom should I give my click spend?

You will be giving your payment directly to advertising systems like Google Adwords and Bing Ads/AdCentre.  We prefer this so that you are in control.  We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.

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Your Law Firm is Unique and So Should Your SEO Strategy

At Kinetic Traffic, we don’t use cookie-cutter SEO to help our clients achieve their marketing and business goals. Even if law firms belong to the same industry, their needs and goals couldn’t be more different from each other. 

Because your law firm is unlike the others, it needs an SEO strategy tailored to its specific needs and requirements. For this reason, we’ll make sure to provide you with online marketing solutions that are uniquely yours.

Strategy Planning

Thorough planning is a critical component of an effective lawyer SEO strategy. Therefore, the first thing we’ll do is evaluate your legal practice to gain a deeper insight into your: 

  • Ideal clients
  • Direct competitors
  • Existing marketing campaigns and strategies
  • Overall business goals

Afterwards, we will thoroughly analyse your competitors’ strategies to determine how we can reverse-engineer and use them to benefit your law firm. 

Keyword research is also included in our priority list. It will help us identify the search terms your prospects are using to find legal services similar to yours. Then, we will incorporate the results of our research into your SEO for law firm strategy to increase the likelihood of your website showing up on relevant local search results.

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Preparing your website for SEO

After the initial research, we’ll perform a site audit to identify the issues we need to work on. It will also help our SEO team verify the improvements we need to make your website more search engine-friendly.



Optimising Your Site

Once all the necessary preparations and preliminary work are complete, we’ll proceed with the optimisation of your law firm’s website. 

As part of our lawyer SEO services, we will implement all the necessary tactics to improve your online visibility and ranking on search results. Our strategies include but are not limited to keyword research, updating your blog (or creating one if you don’t have any), optimising your website’s on-site elements, and strengthening your online authority through link building and other offsite SEO tactics.

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Experience Complete Honesty and Transparency with Kinetic Traffic

As a lawyer, you know how dangerous and frustrating it can be when a client withholds information from you. You could lose your composure or even the case itself when the other party suddenly brings up a surprise witness or a piece of evidence against your client in court. 

With Kinetic Traffic, we can guarantee that unpleasant surprises won’t catch you off guard. Like you, our team believes in the importance of being transparent and upfront, particularly when it concerns SEO for lawyers. This is why we’ll always keep you updated about the status of your SEO campaign. We will regularly send you reports detailing your website’s performance, including its conversion rates, organic visits, and other essential metrics. 

Our team will also notify you of the SEO tasks we have completed and what our next steps will be going forward. Because we understand that results matter, we want you to be the first to know how much traffic and leads your law firm’s website is generating.

Be Sure to Choose the Right SEO Partner

As a lawyer, you are quite aware that a person’s choice of legal representation can either make or break their case. Hiring an inexperienced lawyer doesn’t usually bode well for those in a dire situation. On the same token, choosing the best in the field can significantly improve their chances of obtaining the justice they deserve, no matter how simple or challenging their case is. 

The same reasoning applies to SEO for attorneys, lawyers, and solicitors. Choosing an SEO provider who specialises in law firm SEO and has a proven track record for offering exceptional services, like our team here at Kinetic Traffic, will ensure that you’ll get the results you want. 

Don’t waste your time and hard-earned money on someone who has yet to learn the most suitable SEO tactics for your law firm. Instead, go for someone who can equip you with the solutions you require to defeat the competition and ensure the success of your legal practice.

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FAQ’s for PPC

Is PPC a great way to attract my target customers?
Google is the most widely used search browser in almost everywhere.  PPC is very popular among many businesses nowadays.  It can be used for urgent campaigns to start with and then change to something else later.  This type of advertising is very flexible and have many good benefits for your business.
Do you only work with big companies with big marketing budget?
Of course not.  We have been working with different business types, large or small.  Multinational companies or start-ups, we can formulate a great strategy for your marketing needs.  You may even start with a monthly budget of  £110.  Let us explain you more about what options you have.
When can we get to work?
We work with one client each month. This is important so that we can go through the processes and not keep our clients waiting. Give us a call to check for our availability. There is a lot to do before kick-off so the earlier we get in touch the sooner we can give you our recommendations.
Should I worry about my competitors clicking on my ads?
They won’t.  Google uses a really complicated system to analyse the click source for your campaigns and makes sure to charge only for clicks that have gone through their filters.  Your competitor’s clicks can be identified and ignored.
How long have you been doing PPC?
Our team of experts all have more than 10 years of experience.  This much experience is important because PPC is complicated and ever changing so we only hire those who are highly skilled.
When do we get your reports/update about our campaigns?
We will be sending your reports every month, but if you will require us to update you more often, we are willing to adjust to whatever suits you.
What search engines have PPC advertising and how do I choose the one that is good for my business?
There are currently 2 search engines that are ideal for PPC advertising.  The more popular one is Google which holds 75% of global searches so there are many PPC advertisers who are more keen to put their ads up here.  Second is Bing which holds 10% of the market and has a cheaper cost per click.  We mostly work on these search engines because they are getting the most traffic.  If you are considering any other search engine then feel free to discuss it with us.
What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?
It is important that you share the reports and other related information to us from your previous PPC agency.  These will be very useful for us in creating your new campaigns.  Mostly, older campaigns are not up to our standards so we tend to use these old data to gain insights and then proceed with a brand new start to get best results.
Who do we communicate our concerns with?
We know how important communication is so you will be provided with an account manager whom you can communicate with, ask questions and help you with every step of the way.
What is the contract duration?
You will be in  a no obligation monthly contract.  We understand that change is inevitable so we are not going ask you for any commitment.  You just need to provide a 30 day notice if you choose to stop working with us.
I think nobody clicks on Google Ads so why should I do it?
Google and Bing sponsored ads get a lot of clicks for users who are actually looking for you, they actually gain around 20% of the UK searches each month.  The good news is that these ads are highly targeted therefore bringing you only visitors who has a particular need for your products or services.   If you are not yet doing PPC then you are missing out on this opportunity.
How does Google Adwords work?
It works like a bidding system.  There will be a bid for the keywords to show the ads on search results when these keywords are used.  However it’s not like a regular auction where the highest bidder wins.  The advertisers who have the best quality campaigns in terms of relevance and organisation.  Because of this it is important that the campaigns are handled by a specialist agency like Recruitment Traffic.  If you settle for less, you are wasting your precious click budget and click opportunities.
How can I check on the status of my campaigns?
You will have full access to all advertising system we use.  You can log in to check the status of your campaign anytime.  We will be sending regular monthly reports that has information on the most relevant campaign performance details.
Why do we need continuous PPC management and optimisation?
Because this is the most cost effective.  PPC campaigns should be carefully monitored.  We aim to show continuous improvements with the results.  To give you an idea, here’s a list of what we will do each month:

  1. Look for advertising opportunities
  2. Create adverts.
  3. Keyword targeting, analysis and optimisation.
  4. Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
  5. Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.

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Let the Law Firm SEO Specialists Help You Today!

With a growing number of legal service consumers who use the internet to find reliable and trustworthy law firms, you need to be exactly where your prospects are looking to ensure your success. However, it isn’t enough that your legal practice has its own website. It should also be optimised for search engines to ensure a steady stream of high-quality traffic and leads. 

As someone who runs a law firm full-time and handles multiple legal cases daily, you don’t likely have enough time to spare for search engine optimisation. Furthermore, it’s impossible to master SEO overnight. It requires a significant amount of time and effort to identify and implement the strategies that work well with your website. 

With Kinetic Traffic, you don’t have to worry about minor details. Our team specialises in providing UK law firms with the latest SEO solutions to help them take advantage of the many opportunities major search engines can offer. If you want to defeat the competition and bring in more clients to your law firm, we are primed and ready to lend you the expert assistance you need. Please get in touch with us for a free SEO audit for solicitors.

Kinetic Traffic is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2017 - 2023 Situnario Ltd. All rights reserved.

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