Law Firm SEO

Are you struggling to bring in new clients to your law firm?

Struggle no more! With law firm SEO, you can generate more leads and enquiries, allowing you to create a steady stream of potential clients to your law practice

At Kinetic Traffic, we have mastered the art of SEO for law firms.

With years of relevant experience (both with digital and law firm marketing) and with a team of dedicated and hard-working search engine optimisation specialists, we can help you develop an optimisation strategy that would enable you to dominate search engine results.

Whether you’re looking to receive more enquiries via phone and email or attract more foot traffic to your law office, we at Kinetic Traffic can offer you the online legal marketing solutions you need to ensure the growth and success of your practice!

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How SEO Can Help Your Law Firm

With the law industry being one of the toughest and most competitive, you need to bring your A-Game to cut through the competition and emerge as the victor. Law firm SEO provides you with an arsenal of marketing tools you require to separate yourself from the pack.

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Get found easily online

As people rely increasingly on the Internet to find lawyers who can assist them, appearing on the first page of major search engines such as Google puts your law firm in front and centre of prospective clients.

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Target the type of clients you want

Unlike billboards, radio and TV ads, law firm SEO lets you target the types of clients you want, down to the specific search terms they are using to find legal services similar to yours.

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Take advantage of Google's huge reach

Google dominates over 90% of the search market. This means 9 out of 10 people searching for lawyers online are using the search engine. Having a website that’s highly visible on Google lets you take advantage of the search giant’s marketing reach.

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Give your credibility a considerable boost

Google lets your previous clients review your legal services online via your Google My Business listing. Not only do these customer ratings serve as vital ranking factors, but they can also do wonders for your law firm’s image and credibility. 

It is a sad truth that lawyers don’t always have the best reputation. But if prospects were to see those five-star ratings and glowing reviews from previous clients, they would feel more at ease entrusting the fate of their case in your hands.

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Attract more clients

Showing up at or near the top of Google search results or “local pack” for the keywords you want to rank for can help you drive more visits to your law firm’s website or even to your physical location. This enables you to have more contact with potential clients. And the more times you interact with prospects, the greater your chance of bringing in new cases.

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Cut your marketing costs

Traditionally, law firms rely on old-school advertising methods, such as radio ads, TV spots, direct mail, and billboards to find potential clients. However, it’s no secret that advertising on these mediums can be quite expensive. In comparison, SEO for law firm is relatively less costly and, when implemented properly, the results can be quicker and more substantial.

Results You Can Get in Just About 5 Months


Increase in Product and Services Enquiry


Increase in Google Search Result Visibility


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Increase in Conversion Rate

Why Kinetic Traffic?

Let’s face it. Law firm SEO is not exactly a walk in the park. Similar to standard SEO, it has a steep learning curve. Also, you need to devote a significant amount of time and effort to get the organic search results you want. 

As someone who already has their hands full with handling a multitude of legal cases and managing your law office’s day-to-day activities, you certainly don’t have enough time to learn and master the intricacies of legal SEO works, much less implement them on your own.

At Kinetic Traffic, we can help you obtain the results you’re expecting. With our bespoke SEO solutions, there’s no need to devote a considerable amount of time just to optimise your law firm’s website for Google and other major search engines. 

With the help of our SEO team, you can:

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Achieve your goals faster

Our experience working with law offices has made us an expert in law firm SEO. By enlisting our legal marketing services, you can achieve your business goals faster than law firms that don’t know how SEO works.

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Enjoy a one-stop shop for all your SEO needs

There are a lot of factors that go into making an effective SEO strategy. Good thing you don’t have to worry about them at all because we’ll be the ones to take care of them for you. Whether it’s writing content, building links, or improving your site’s technical SEO, you can count on us to provide you with a one-stop shop for all of your law firm’s SEO and online legal marketing needs.

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Focus on what you do best

With someone else to handle all the SEO-related matters for you, you can focus your time and energy on what you do best: winning your clients’ cases!

How much will Google Adwords services cost?

What will each advert click cost?
The click cost will be depending on your target market and popularity of the keyword.  After getting enough details about your market, we can give you an idea on the cost.
What minimum spend can I expect for PPC every month?
Your minimum monthly spend will be only £110 (our fees included but excluding taxes).
What is the average spend for PPC each month?
Your monthly spend will be depending on a number of factors such as what your goals are and your target market.

But for a small to medium sized business, the average monthly PPC spend for a competitive market is between £1,500 and £4,500 per month.

What will it cost me?
What will it cost me?

Our fees are adaptable.  The percentage of fees we receive decreases as the monthly click budget increase.  We will explain to you the best options to make the most of your investment

Who do I pay my click spend to?
Whom should I give my click spend?

You will be giving your payment directly to advertising systems like Google Adwords and Bing Ads/AdCentre.  We prefer this so that you are in control.  We charge you with predefined service fees that we calculate based on click spend so that you know the cost every month.

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How We Do SEO for Law Firms Like Yours

As a law firm SEO company,  Kinetic Traffic fully understands that no two legal practices are identical. Even if they belong to the same industry, law firms have certain characteristics that make them unique. 

Because your law practice is as unique as yours, we will make sure to provide SEO solutions tailored to your specific needs.

Planning your strategy

Before we develop an SEO strategy for your law firm, first, we will review your law practice to learn as much as we can about your:

  • Target clients
  • Direct competitors
  • Existing marketing campaigns and strategies
  • Overall business goals

Then, we will conduct a thorough analysis of your competitors to identify the techniques they use so we can reverse-engineer and use them to your advantage. 

We will also perform keyword research to determine the search terms your target audience is using to find services similar to yours. Then, our team will incorporate the results into your SEO strategy to ensure that your law firm’s website will show up for relevant searches.

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Setting a benchmark

Once the preliminary research has been completed, the next step is to audit your website.

This will help our SEO team determine the issues we need to fix and the improvements we need to make to ensure that your site is primed and ready for SEO success.

Search engine optimisation for your law firm website

Now, here comes the fun part: optimising your website. 

As part of our services, we will do all the necessary steps to improve your website’s ranking and visibility online. This includes technical SEO, creating relevant content, optimising your site’s meta descriptions, and on-site elements, and building high-quality backlinks to boost your site’s authority and credibility, amongst other strategies.

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At Kinetic Traffic, we operate on principles of transparency

As a lawyer, you know first-hand how vital transparency is when discussing a case with a client. When they are forthcoming and not withholding any information from you, you can better prepare yourself when representing them in court. You won’t get caught off guard by “surprise” witnesses or pieces of evidence the other party might throw your way and derail your carefully crafted strategy.

At Kinetic Traffic, we firmly believe in transparency, too. This is why we’ll make sure to keep you constantly informed about your site’s performance. We will send you a monthly report that provides a clear picture of where your website is at in terms of search engine ranking, conversion rates, organic traffic, and other vital metrics. We’ll also keep you updated on the SEO tasks we have done and what our plans are for the next period. 

This way, you can see for yourself how effective our SEO strategies are.

Your Choice of SEO Partner Matters

As a lawyer, you perfectly understand how crucial it is for a client to have the best representation in court, especially if they have a tough case. If someone hires a novice lawyer, their chances of obtaining the justice they deserve will be significantly diminished. Even if they have a bigger chance of winning, they might lose the case on a technicality if their chosen solicitor is still wet behind the ears or fails to do their homework correctly.

The same principle applies to choosing an SEO agency. The results you’ll receive will mainly depend on the SEO team you will hire. By working with someone who has an excellent track record and is a bona fide expert at SEO, a law firm like yours is more likely to trump the competition and get the results you want.

Therefore, don’t spend your hard-earned money on SEO providers that have yet to learn the best strategies for your law practice. Choose someone highly competent, who’s a law firm specialist, and who has the skills and experience to take your practice to the next level, like us here at Kinetic Traffic.

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FAQ’s for PPC

Is PPC a great way to attract my target customers?
Google is the most widely used search browser in almost everywhere.  PPC is very popular among many businesses nowadays.  It can be used for urgent campaigns to start with and then change to something else later.  This type of advertising is very flexible and have many good benefits for your business.
Do you only work with big companies with big marketing budget?
Of course not.  We have been working with different business types, large or small.  Multinational companies or start-ups, we can formulate a great strategy for your marketing needs.  You may even start with a monthly budget of  £110.  Let us explain you more about what options you have.
When can we get to work?
We work with one client each month. This is important so that we can go through the processes and not keep our clients waiting. Give us a call to check for our availability. There is a lot to do before kick-off so the earlier we get in touch the sooner we can give you our recommendations.
Should I worry about my competitors clicking on my ads?
They won’t.  Google uses a really complicated system to analyse the click source for your campaigns and makes sure to charge only for clicks that have gone through their filters.  Your competitor’s clicks can be identified and ignored.
How long have you been doing PPC?
Our team of experts all have more than 10 years of experience.  This much experience is important because PPC is complicated and ever changing so we only hire those who are highly skilled.
When do we get your reports/update about our campaigns?
We will be sending your reports every month, but if you will require us to update you more often, we are willing to adjust to whatever suits you.
What search engines have PPC advertising and how do I choose the one that is good for my business?
There are currently 2 search engines that are ideal for PPC advertising.  The more popular one is Google which holds 75% of global searches so there are many PPC advertisers who are more keen to put their ads up here.  Second is Bing which holds 10% of the market and has a cheaper cost per click.  We mostly work on these search engines because they are getting the most traffic.  If you are considering any other search engine then feel free to discuss it with us.
What if we have a PPC campaign with another agency? What should we do if we are going to switch to you?
It is important that you share the reports and other related information to us from your previous PPC agency.  These will be very useful for us in creating your new campaigns.  Mostly, older campaigns are not up to our standards so we tend to use these old data to gain insights and then proceed with a brand new start to get best results.
Who do we communicate our concerns with?
We know how important communication is so you will be provided with an account manager whom you can communicate with, ask questions and help you with every step of the way.
What is the contract duration?
You will be in  a no obligation monthly contract.  We understand that change is inevitable so we are not going ask you for any commitment.  You just need to provide a 30 day notice if you choose to stop working with us.
I think nobody clicks on Google Ads so why should I do it?
Google and Bing sponsored ads get a lot of clicks for users who are actually looking for you, they actually gain around 20% of the UK searches each month.  The good news is that these ads are highly targeted therefore bringing you only visitors who has a particular need for your products or services.   If you are not yet doing PPC then you are missing out on this opportunity.
How does Google Adwords work?
It works like a bidding system.  There will be a bid for the keywords to show the ads on search results when these keywords are used.  However it’s not like a regular auction where the highest bidder wins.  The advertisers who have the best quality campaigns in terms of relevance and organisation.  Because of this it is important that the campaigns are handled by a specialist agency like Recruitment Traffic.  If you settle for less, you are wasting your precious click budget and click opportunities.
How can I check on the status of my campaigns?
You will have full access to all advertising system we use.  You can log in to check the status of your campaign anytime.  We will be sending regular monthly reports that has information on the most relevant campaign performance details.
Why do we need continuous PPC management and optimisation?
Because this is the most cost effective.  PPC campaigns should be carefully monitored.  We aim to show continuous improvements with the results.  To give you an idea, here’s a list of what we will do each month:

  1. Look for advertising opportunities
  2. Create adverts.
  3. Keyword targeting, analysis and optimisation.
  4. Click through rate, cost per click, budget and quality score monitoring to help you receive the cheapest possible click prices.
  5. Continuous monitoring of click through rate, cost per click, budget and quality score so we can help you get the cheapest click prices.

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Consult the SEO Experts Today!

As more people use the Internet to find the services they need, law firms like yours need to change their legal marketing strategy to stay visible and attract new clients. When used correctly, SEO is a powerful tool that can help create a steady stream of web traffic and leads for your law firm. However, learning and implementing the correct optimisation strategies would take a significant amount of time and effort, which can be challenging for someone like you who already has a busy schedule.

At Kinetic Traffic, we specialise in providing SEO solutions to UK law firms, helping them make the most of the opportunities Google and other major search engines can provide. If you’re ready to expand your reach and attract more potential clients, we are only happy to lend you our successful SEO strategy. Book a free consultation today!

Kinetic Traffic is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2017 - 2023 Situnario Ltd. All rights reserved.

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