Google Ads for Solicitors

Leverage the power of Google Ads for solicitors to build brand awareness, increase online visibility, and generate more traffic and case enquiries for both your website and physical office. At Kinetic Traffic, our team of online marketing specialists makes it a priority to create results that matter to your law firm.

Experience Outstanding Google Ads Results with Kinetic Traffic

As potential clients increasingly turn to the web to seek legal assistance, law firms like yours must establish a solid online presence to remain one step ahead in a highly competitive and crowded marketplace.

Google Ads for solicitors offers numerous advantages that traditional advertising methods cannot match, making it a critical component of a comprehensive law firm marketing strategy. However, you will need the right partner to make the most of the opportunities the platform can provide.

This is where our team at Kinetic Traffic comes in.

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Why Google Ads for Lawyers

In the fiercely competitive UK legal service sector, harnessing the power of Google advertising can be the key to your continued growth and success as a lawyer. It can offer you the competitive edge to distinguish yourself from the competition and stay ahead of the pack.

With Search Ads, you can leverage:

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Enhanced online visibility

Ascending to the top of Google’s search engine results pages is a game-changer for any legal practice. It positions you precisely where your prospective client base is actively seeking legal assistance, allowing you to attract people poised to engage your services.

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Precision marketing campaigns

Google Ads for law firms lets you target your ideal prospects using highly relevant keywords and razor-focused search campaigns. This precision leads to a superior return on investment and ensures resources are efficiently channelled.

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Increased cost-efficiency

While some law firms still resort to traditional advertising methods, Google Ads offers a cost-effective alternative. Instead of investing significant funds and enduring long waiting periods, a well-crafted Google Ads campaign can keep your marketing expenses at a minimum while delivering quicker results.

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An equal playing field

In contrast to traditional marketing avenues such as billboards and TV ads, Google Ads doesn’t require an exorbitant marketing budget. This platform levels the playing field, enabling smaller law firms to effectively compete with and, in some cases, surpass larger and more prominent rivals through well-executed search campaigns.

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A steady stream of potential clients

Securing a prominent spot on Google’s sponsored search results ensures a consistent flow of highly targeted traffic to your firm’s website. A higher volume of web visitors significantly bolsters your prospects of acquiring new cases and expanding your legal practice.

Results You Can Get in Just About 5 Months


Increase in Product and Services Enquiry


Increase in Google Search Result Visibility


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Increase in Conversion Rate

Let Our Google Ads Specialists Help You Get the Results You Want

Pay per click – PPC for solicitors is impossible to master overnight. You will need significant time and effort to run a profitable campaign. This is why it would be wise to leave Google advertising in the hands of professionals so you can focus on your law practice and helping your clients.

At Kinetic Traffic, we stand as a premier choice for legal practices seeking to propel their online presence to new heights. Our expertise, distinct approach to Google Ads, profound understanding of the legal industry, and unparalleled customer service set us apart as your ideal partner in achieving growth and success. With our expert assistance, you can:

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Experience quick results

PPC ads are synonymous with rapid results. This allows us to initiate new marketing endeavours quickly and address time-sensitive promotions. Furthermore, we execute necessary adjustments without delay to ensure that your advertising campaigns yield precisely the broad or exact match results you desire.

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Create compelling ads

Your law firm’s ad content is the key to attracting your target audience, but Google Ads’ character limitations can pose a formidable challenge. Fortunately, there’s no need to trouble yourself with this matter, as our adept PPC team is poised to shoulder this responsibility. You can count on us to craft captivating ad copies meticulously optimised with your focus keywords.

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Devote your attention to your legal practice

With Kinetic Traffic, you don’t have to split your focus between managing a Google Ads campaign and running your law firm. We take on the mantle of handling all PPC marketing-related tasks, allowing you to channel your undivided attention toward your core business operations and client service.

How much will Google Ads services cost?

What will each advert click cost?

The click cost will depend on your target market and keyword popularity. We can give you an idea of the cost once we obtain more information about your target market.

What is the minimum spend I can expect for Google Ads every month?

We recommend a minimum £500 monthly click budget plus £300 management fee.

What is the average monthly spending for Ads each month?

Your monthly spend will depend on several factors, including your goals and target market. Get in touch with us so we can further discuss this matter.

How much will it cost me?

Our fees are adaptable, and our fee percentage decreases as your monthly click budget increases. We encourage you to contact us so we can discuss the best option for your law firm.

To whom should I give my click spend?

You will pay directly to advertising systems such as Google Ads and Bing Ads/Ad Centre to ensure you remain in control. We will also charge you predefined service fees that we determine according to your click spend so you will know your monthly ad expenses.

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Get Access to a Complete Google Ads Service Package at Kinetic

Just as lawyers and solicitors understand the critical importance of giving their all to secure a client’s success in court, we at Kinetic Traffic share that commitment to serving our clients. That’s why we offer a comprehensive full-service package designed to help your law firm maximise Google Ads’ potential.

Our team is dedicated to taking a comprehensive approach, meticulously crafting effective and cost-efficient Google Ads campaigns. These campaigns serve as a powerful catalyst, bolstering your online marketing efforts. Here’s a glimpse into the steps we take to deliver exceptional results:

Keyword research and analysis

The secret to compelling ad content is keyword research. This is why we begin every Ads campaign with extensive keyword research based on the search terms people use to find lawyers online. Afterwards, we will conduct a thorough analysis to determine the keywords best suited for your campaign before dividing relevant short-tail and long-tail keywords into different ad groups (broad match, exact match, and phrase match).

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Ad content creation

We will craft Ads ads with powerful messages, encouraging your prospects to click and take your target conversion action.

A/B split tests

To determine the best strategy for your campaigns, we will conduct A/B split tests, ensuring that only the best-performing ads promote your legal services.

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Campaign positioning

As ad positioning is also vital to your success, we will ensure that your ads are placed strategically and prominently on Google to increase traffic and exposure.

Target leads by location

We can also set your campaign to target users by location if you are keen on attracting clients from specific cities or regions, ensuring your landing page will receive highly qualified traffic and leads.

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Negative Keywords

We will use negative keywords in your Ads campaigns to prevent your ads from appearing for irrelevant searches. Not only will this keep your ad expenses low, but it will also help stop irrelevant ad clicks.

Tracking conversions

As a Google Ads campaign requires continuous monitoring and maintenance, we will track your conversions to determine the search terms that work best. This is to increase your conversion rate while minimising your ad spending.

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Also known as remarketing, retargeting allows you to target potential clients who have previously visited your website or interacted with your law firm but did not convert. It can help your law firm stay at the forefront of your prospects’ minds, fostering a lasting impression that encourages them to return for further engagement.

Display Network Advertising

Increase your online visibility and exposure by taking advantage of Google’s massive display network. As part of our services, we’ll develop a Display Network advertising strategy that allows potential clients to see your ads while visiting Google’s partner sites and using apps, helping you stay visible and relevant even when prospects are not visiting your site.

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Maximise Your Marketing Budget with Ads for Solicitors

An effective and profitable PPC campaign requires a sound bidding strategy. You will also need to consistently create high-quality ads and their corresponding landing pages to obtain your target results. As you know, this can be a challenge, particularly for legal professionals with tight schedules.

Having the support of Google Ads specialists can make a huge difference in managing not just your campaign but also your ad expenses. With an extensive track record of over 15 years, our seasoned team at Kinetic has mastered the intricacies of running successful Google Ads campaigns. We ensure that your budget is spent wisely, saving you from unnecessary expenses, while we leverage advanced strategies to enhance the quality score of your ads. With our expert guidance, your law firm can achieve exceptional results while fully capitalising on your Ads budget.

Stay Updated on Your Campaign’s Performance

In addition to our continuous ad monitoring and optimisation, we will keep you well informed about the progress of your campaigns. As we are committed to transparency, you will have full access to the PPC system we use to ensure you’re in the loop. In this way, you can log into your account anytime, allowing you to witness firsthand how your campaigns are performing.

To further enhance our communication and maintain transparency, our team will provide you with comprehensive monthly updates. We understand that your requirements may vary, so if you need more frequent updates or adjustments to the reporting frequency, we are more than willing to accommodate your needs. Our dedicated account managers are always on hand to answer your enquiries. Our goal is to ensure that you have the insights and information necessary to make informed decisions about your Google Ads campaigns.

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Frequently Asked Questions

Can Google Ads really help me attract potential clients?

With Google as the most popular and widely used search engine globally, using its advertising platform to promote your legal services is an effective way to reach your target audience. Google Ads for lawyers can be an excellent starting point for your online marketing efforts, and you can utilise it for urgent campaigns.

It also has the advantage of being very flexible, allowing you to switch to competitive keywords or combine them with another strategy to achieve more substantial search results afterwards.

Do you only work with prominent law firms with big marketing budgets?

No matter how big your marketing budget and law firm are, you can count on our team to help you leverage PPC for solicitors. For a minimum monthly click budget of £500 and £300 management fee, we can develop an effective strategy according to your needs. Get in touch with us so we can explain to you more about your options.

How soon can we start?

At Kinetic Traffic, we work with a limited number of new clients per month. This allows us to focus on their needs, ensuring an efficient and thorough process without keeping them waiting. For this reason, we advise you to contact us and check our availability as soon as possible to obtain our services. The sooner we get in touch, the more time we’ll have to complete preliminary tasks and offer you some helpful recommendations before kick-off.

Should I worry about other law firms clicking on my ads?

This isn’t a cause for concern as Google carefully analyses the click source for your ad campaigns. This ensures the search engine giant only charges you for clicks per ad campaign that went through their filters.

How do I determine the status of my campaigns?

We will send you monthly reports to update you on your Google Ads account and campaign status. But if you want us to update you more often, please let us know, and we’ll accommodate your needs. Furthermore, you’ll have full access to search terms and the advertising system we use.

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Request a Callback Today

Contact us through our phone number or fill out our contact form, and let us discuss how you can leverage Google Ads to drive your law firm ad campaign to success.

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And drive your law firm towards the top.

Kinetic Traffic is a trading style of Situnario Ltd, a company registered in England and Wales. Registration Number: 09449637. © 2017 - 2024 Situnario Ltd. All rights reserved.

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