Why You Should Work with a Law Firm SEO Expert

More and more people are using the Internet to find legal services nowadays, since most of your potential clients are online, having a search engine-friendly website would give you a significant advantage. However, the challenge with search engine optimisation or SEO is that it’s impossible to master it overnight. For this reason, it is worth considering enlisting the services of a law firm SEO expert. 

Why Invest in SEO?

Gone are the days when legal clients used to rely on billboards, direct mail, and radio/TV ads to find lawyers they could trust. With the advent of computers and smartphones, search engines have undoubtedly surpassed traditional advertising methods when it comes to helping people obtain the services they need. 

For legal practices, SEO is crucial for attracting new clients. When your prospects search for solicitors online and your law firm’s website is displayed prominently on search results, they are more likely to click through and visit your site. This gives you the chance to introduce your services and eventually convince them to hire you. 

SEO is more than just making you highly visible and searchable online. It can also contribute to your reputation and credibility through client reviews and testimonials. As you know, a solid reputation is integral to a lawyer’s career. Having a tool or medium that allows you to demonstrate your legal expertise can go a long way towards achieving success and longevity in a highly competitive industry. 

Why Seek Professional SEO Services

Indeed, optimising your law firm’s website for search engines can level up your marketing strategy, allowing you to attract the clients you want. However, as mentioned earlier, SEO is not a walk in the park. Here’s why you should consider enlisting the services of a professional. 

1. SEO has a steep learning curve

SEO is notorious for having a steep learning curve. You can learn the basics and familiarise yourself with the common terminologies. However, it’s impossible to master everything in just a short amount of time, much less implement an effective and profitable strategy on your own. 

Furthermore, it is compounded by the fact that Google almost always updates its search algorithm. In 2020 alone, the search giant updated Google Search at least 4,500 times. This means SEO is an ever-evolving process and the rules of the game can change anytime. 

Hiring SEO professionals allows you to leverage their skills and experience. Even if search algorithm changes are inevitable, SEO experts are better equipped to handle them and make the vital adjustments to ensure your site’s compliance and improved performance. 

2. SEO is more complex than you think

SEO is more than just identifying the most relevant keywords and incorporating them into your law firm’s website. It also involves on-page and off-page optimisation, technical SEO, and improving your site’s speed and mobile-friendliness, amongst other strategies. There are also periodic SEO audits and routine maintenance to ensure everything runs smoothly. 

As someone who already has a full schedule, it is not easy to handle the complexities of SEO while running your business and handling your clients’ cases. You’ll need superpowers to make everything work. By leaving the optimisation process in the hands of an experienced law firm SEO expert, you can focus on what you do best. You don’t have to split your time and energy between running your legal practice and optimising your website because someone is there to lend you a helping hand. 

3. You need to follow specific rules to avoid penalties

As with law, you need to play by the rules when optimising your law firm’s website. Otherwise, Google would slap you with a penalty. This could result in your site having a lower search ranking or not showing up on search result pages at all. 

Reputable SEO experts, such as our team at Kinetic Traffic, only use white hat SEO strategies and Google-approved techniques. Working with SEO specialists like us ensures your website‘s compliance with SEO best practices. This helps you avoid Google penalties that could potentially hurt your site’s performance and search ranking. 

4. Get access to a wide range of practical and reliable SEO services

As mentioned earlier, SEO is a complex discipline. Using a single strategy won’t guarantee you’ll get your desired results. The good news is you can gain access to a host of optimisation services when you enlist the assistance of an SEO expert. For instance, at Kinetic Traffic, we offer the following services to help law firms like yours expand their reach, gain a significant advantage over their competitors, and enjoy a greater return on investment: 

• SEO audit
• Content creation
• Link building
• On-page SEO
• Technical SEO
• Local SEO 

A Quick Reminder for Lawyers

Working with a law firm SEO expert like us can go a long way towards improving your site’s performance and search engine friendliness. However, as with anything in life, you should carefully choose the agency you choose to hire to ensure quality results and the best return on investment. Because not all SEO agencies are created equal, you must perform due diligence to ensure that the SEO expert you’ll choose has the skills and experience to provide you with the expert assistance you require. 

Speak to our Team at Kinetic Traffic Today!

With all of its benefits, SEO is indeed something lawyers must invest in to ensure a steady stream of new clients. However, optimising your law firm’s website is a long and complicated process. For this reason, you’ll need to enlist the services of SEO experts. This enables you to enjoy the advantages of having a fully optimised website without compromising the time and energy you spend on running your legal practice and winning your clients’ cases. 

If you’re looking for an SEO agency with a track record for excellence, look no further than Kinetic Traffic. Recognising the unique marketing needs of UK legal practices, we specialise in law firm SEO to help lawyers and solicitors like you capitalise on the opportunities Google and other search engines can offer. Get in touch with our team today for a free SEO audit.