24 Jun, 2022

Factors to Consider When Obtaining Law Firm SEO Services

law firm SEO services

Many lawyers often make the mistake of trying to handle SEO in-house. However, high-quality SEO requires extensive time, effort and skill, which many legal experts cannot provide. For this reason, it would be wiser to sign up for law firm SEO services rather than going it alone. With the expert assistance of SEO professionals like us at Kinetic Traffic, you can: 

  • Increase your site’s search rankings to drive more quality traffic, attract potential clients, and generate significant revenues.
  • Develop a cleaner and faster website that provides visitors with a better user experience.
  • Create web content that compels visitors to take your desired conversion action. 

Most importantly, with professionals handling your optimisation efforts, you need not divide your time between running your legal practice and improving your website. This allows you to focus more on helping your clients and winning their cases. 

What to Look for in a Law Firm SEO Provider

As with any product or service, the results you’ll receive will ultimately depend on the people you hire. Therefore, you must choose the right SEO agency to ensure the best possible results and an excellent return on investment. You should consider the following factors to help you make an informed decision. 

1. Specialisation

Look for an agency that specialises in law firm SEO rather than general SEO. With the legal service industry being one of the most competitive industries in the UK, hiring someone with specialist knowledge of the industry, such as our team at Kinetic Traffic, can give you a definite advantage. This is particularly valuable when reaching out to and attracting specific audiences. 

Moreover, choosing a specialist will help ensure you receive digital marketing solutions tailored for your legal practice, translating into better and quicker results.

2. Expertise

Similar to law, SEO is a highly competitive field. To be the best in the business means possessing extensive knowledge of optimisation strategies, search algorithms, and website structure, amongst others. 

Before hiring an SEO provider for your law firm, you should determine if they have the skills and knowledge to provide you with your desired results. An excellent place to look is the company’s portfolio, which should include examples of work they have done for other legal practices. Furthermore, the SEO agency should be able to explain how they approached a specific project and the solutions they applied to secure a favourable outcome for a particular client. By gouging the SEO provider’s expertise, you can get a feel for what you can expect when you enlist their services. 

3. Experience

How long a company has been providing SEO services usually indicates how experienced they are. SEO agencies that have served many clients are more likely to offer high-quality law firm SEO services. Working with different law firms has enabled them to develop a better grasp of what lawyers and solicitors are looking for in SEO agencies. 

4. Reputation

While law firm SEO agencies may receive unfavourable reviews or encounter “disappointed” clients every now and then, ensure that the negative ratings on your chosen provider do not outweigh the positives. Otherwise, it would be wiser to go for another SEO company. 

Similar to lawyers, SEO experts belong in a cut-throat industry, so they know and understand first-hand the value of having a stellar reputation. A trustworthy SEO provider would cultivate a positive relationship with their clients. Therefore, besides checking their online ratings, you must also carefully read their client reviews. This will help you determine how the agency operates, whether they provide excellent customer service and if they are a good fit for your legal practice. 

5. Methods

An effective and reliable provider of law firm SEO services utilises data-driven methods to increase your search rankings and help you attract more clients. For instance, your SEO agency should start with a site audit to determine your website’s current status. This will help them identify the adjustments they need to make to achieve your goals. They should also keep track of your key performance indicators or KPIs to determine if their methods are effective. 

At Kinetic Traffic, we firmly believe that SEO is a marathon rather than a sprint. Strategies must be painstakingly developed and implemented to obtain optimum results. Therefore, be wary of SEO companies that promise excellent results or even a #1 search ranking in just a short time. These results are likely short-lived, or these agencies use black hat SEO, which can lead to a Google penalty. 

Choose a Proven Law Firm SEO Agency

SEO is a very complex field, and mastering it requires considerable time, effort, and practice. This is why law firms like yours would greatly benefit from the assistance of an SEO agency as it eliminates the need to do everything on their own. However, as with any service provider, you must consider essential factors to find a law firm SEO specialist who can deliver the solutions you need. 

If you’re looking for an SEO provider specialising in law firm SEO, look no further than Kinetic Traffic. Working with many clients allowed us to develop our skills and expertise to provide effective and reliable SEO solutions. Please get in touch with us, and our team will create an SEO strategy tailored to your legal practice. 

Lead your law firm towards the best results.

Get in touch with our team and let’s talk about your marketing needs.

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