It Takes a Village: How to Build a Strong SEO Team
SEO is a multi-faceted and complex field with over 500 interlinking factors affecting your website’s search ranking. Therefore, it really does take a village to successfully execute a sound SEO strategy. From content creators and strategists to link builders and technical experts, there are a lot of moving parts to consider when building an SEO team for your law firm.
To build a strong team, you need to first understand the different roles that need to be filled. Once you have a handle on the types of skills and expertise your team needs, you can start to build out your dream team or look for a reputable agency like Kinetic Traffic to handle SEO for you.
The marketing director is responsible for the overall marketing strategy of your firm. This includes SEO, but also encompasses other areas such as PR, social media, and email marketing which are all linked to your search engine rankings. They should have a good understanding of all things SEO and be able to provide guidance and direction to the entire team.
Digital Marketing Manager
The digital marketing manager is responsible for implementing, executing and overseeing the digital elements of your law firm’s marketing. They need to have a solid grasp of SEO and how it relates to your overall digital marketing strategy.
Technical SEO Lead
The technical SEO lead is responsible for the technical aspects of SEO such as site architecture, website speed, and indexing. Their main responsibilities are identifying and resolving technical issues that may be inhibiting a website’s ranking potential.
The web developer is responsible for the coding and development websites. They need to be able to understand and implement the technical SEO lead’s recommendations in order to ensure that websites are optimised for search engine crawlers.
This role is all about building links to the website through outreach and link bait. The link builder needs to be able to identify opportunities for link building and know exactly what makes a quality backlink.
Quality visuals are hugely important when it comes to your website and other marketing materials. Your graphic designer needs to be able to produce high-quality images and infographics that can be used in SEO campaigns.
Having a visually appealing website is important because it’s integral to creating a positive user experience and achieving a low bounce rate. This in turn signals to Google that your website is a relevant and valuable resource.
A great SEO team needs a data analyst to data analyst to track, analyse and report on the website’s SEO performance. They need to be able to use various analytical tools to identify areas of improvement and make recommendations for any strategic changes that need to be made.
You need clear, concise and SEO-friendly copy for your website and marketing materials, so a copywriter is an essential part of your team. It’s important to optimise copy and include the right keywords, whilst making sure it sounds natural and flows well.
Public Relations Specialist
A public relations specialist is responsible for managing your law firm’s reputation. They need to be able to monitor what is being said about the company online and respond accordingly.
Public relations are also important when it comes to link building because being featured in high authority publications results in valuable backlinks.
SEO success can’t be achieved via a DIY approach; it requires a strong team with clearly defined roles and responsibilities. However, depending on the size of your company and budget, hiring an in-house SEO team may not be the best option for you.
If you decide to outsource your SEO, make sure to do your research and choose a reputable agency that has experience working with law firms and uses only white hat techniques.
Here at Kinetic, we have a team of experienced SEO specialists who are ready to help you take your website to the next level. Contact us today to learn more about our services and how we can help your law firm get more traffic, leads and cases than ever before.
Lead your law firm towards the best results.
Get in touch with our team and let’s talk about your marketing needs.