Link Building for Law Firms: 5 Strategies for More Referral Traffic

Did you know that link building for law firms can do more than just help you establish online authority? When done correctly, it can also help drive a significant amount of referral traffic to your site. And the more referral traffic you receive, the more chances you have to convert a web visitor into a lead or even an actual client. 

Referral Traffic Explained

Referral traffic is the term used to describe people who visit your law firm’s website via sites that aren’t Google and other search engines. It is a critical component of your overall digital marketing strategy because it sends potential clients your way from trusted websites. 

Furthermore, referral traffic contributes to your site’s SEO. When a person has been to your site from another website, they likely clicked on a link or completed a particular type of social activity. Google and other search engines consider these links as a ranking signal, helping you obtain better search rankings. 

How to Get More Referral Traffic through Link Building

If you are keen on getting more referral traffic to your site, here are several link building strategies you should try: 

1. List your website on online directories

If you haven’t done it already, consider submitting your law firm’s website to online directories for lawyers. Not only is this strategy relatively straightforward, but it is also quite effective. However, you don’t want to list your site in every directory. Instead, you focus on the ones that are trustworthy and guaranteed to drive the most traffic to your website. 

In most cases, the online directories that appear at the top of search results will help you achieve your goal. Therefore, a simple Google search will help you determine where to list your law firm’s website. To help you out, below are several reputable legal directories in the UK: 

• Chambers UK
• The Legal 500
• Find a Solicitor by the Law Society
• Solicitor.info

2. Create infographics

Have you ever noticed how easy it is for a meme or cute animal picture to get viral compared to in-depth reports and research online? Because the human brain can process images faster than the written word, we tend to gravitate towards visual content. This is why you should consider publishing infographics to obtain more referral traffic. 

One of the advantages of infographics is that they enable you to explain complex data with simple images. Furthermore, they have the benefit of being shareable and easier to digest. You can publish infographics on your website or share them on social media to get the best results. 

3. Publish a guest post

Being featured on a highly respected legal website is a surefire way to obtain quality backlinks and referral traffic to your site. For this reason, you should consider publishing a guest blog or post. However, before creating a blog for guest posting purposes, carefully research the website on which you want to publish your content. See that it is a trusted source of industry information, has a high domain authority and rating, and generates considerable web traffic every month. 

To ensure your success, here are a few tips you should consider:

• Always keep your target audience in mind when creating content. Try to provide practical solutions to their problems without giving everything away to encourage them to visit your site or contact you for more details.
• Avoid being too promotional.
• Carefully read and follow the publisher’s guidelines for guest blogging to prevent your content from being rejected.
• Write under your name to ensure you are properly credited for your work.

4. Take advantage of Social Media

A Social Media Examiner report revealed that almost 90% of businesses, regardless of the industry, saw a significant increase in online exposure because of Social Media. It also showed that 75% of these businesses obtained more inbound traffic. 

Besides better online exposure and more referral traffic, social media can help your law firm’s SEO. Studies showed that posting on popular social networking sites, such as Facebook, Twitter and LinkedIn, can increase your chances of landing on top of Google search results. 

5. Comment on blogs

If you think commenting on blogs doesn’t give link building for lawyers a boost, think again. When done correctly, this strategy can help you generate more referral traffic. However, you need to take the following steps to ensure your comments won’t be considered “spammy”: 

• Avoid leaving negative comments as much as possible.
• Always ensure your comments are valuable and not promotional.
• Look for blogs that allow you to leave links in the comments. Otherwise, you won’t get referral traffic.
• Try to be the first one to leave a comment on a blog or article. Similar to search results, if your comment is at the top of the list, people are more likely to notice you and click on your link.

Strengthen Your Link Building Strategies

Link building is crucial to law firm SEO. Not only can it help you establish online authority, but it can also help you generate more referral traffic. The more referral traffic you receive, the more chances you have to convert visitors into leads or clients. As such, consider the pointers discussed above to build a more robust link building campaign and attract more web visitors. 

If you require expert assistance when building backlinks to your law firm’s website, we at Kinetic Traffic can help. We specialise in law firm SEO to help lawyers like you make the most of the opportunities Google and other search engines can provide. Please get in touch with our team today!