15 Oct, 2020

Search Engine Optimisation for Lawyers: What You Should Know

Search Engine Optimisation for Lawyers

Don’t have enough funds to compete against more prominent law firms? Why don’t you consider using search engine optimisation for lawyers? Not only is it more economical than traditional advertising methods, but SEO is also more effective when it comes to bringing new clients to your legal practice. 

But what exactly is SEO? And why should lawyers consider using this particular digital marketing strategy? 

SEO for Lawyers – Law Firm Search Engine Optimisation

As you know, websites make it easier for businesses of all sizes to introduce themselves to their target market and let them know about the products or services they are offering. However, having a website alone doesn’t guarantee that you’ll attract a new client or make a sale. With millions of websites in existence today and hundreds more being created each day, you must know how to set yours apart from the others. 

This is particularly important for lawyers. Being in a highly competitive industry, they should know how to stand out to pique the interest of consumers seeking legal services. In doing so, they can attract new clients and ensure the growth and success of their practice. 

Search engine optimisation is undoubtedly handy in this situation. In a nutshell, SEO comprises a series of strategies and methodologies designed to improve the quality of your website and make it more attractive to search engines, such as Google. The more impressive search engines find your law firm’s website, the higher it will rank on search result pages. 

Top Benefits of SEO

A study showed that the #1 position on Google’s result page has a click-through rate of 31.7%. This means that of the 100 people who viewed the first page of Google, almost 32 would click on the link and visit the site. Also, the top organic result is ten times more likely to get clicked on than the one in the tenth spot. 

Increased online visibility

Appearing prominently on search result pages increases your chances of attracting new clients to your law firm. Thus, by making your site more search engine-friendly, you’re essentially placing yourself in a spot where people looking for legal services can easily find you. 

Better results for less

Besides improving your online visibility, one significant benefit of search engine optimisation for lawyers is that it can help you minimise your marketing expenses. For a fraction of the cost of advertising on billboards, radio, or TV, you can run an extensive SEO campaign that would help you attract more potential clients. 

What’s more, SEO is highly-targeted. This means the people it reaches are those looking for your specific legal services, ensuring that all the money you spend on promoting your services goes to attracting the type of clients you want. 

2 Major Types of SEO

On-page and off-page SEO are the two major types of SEO. On-page SEO is the process of improving your site’s on-site elements, such as content, URLs, page titles, and metadata, to help your website rank well on search result pages. 

With on-page SEO, you have three essential goals:

  • Help your audience and search engines know and understand your website;
  • Show that your web pages are relevant to your prospects’ needs and online queries; and
  • Demonstrate how useful and valuable your website is. 

On the other hand, off-page SEO is the process of convincing relevant websites to link to yours. It is also known as link building. When done correctly, it can help increase your site’s authority and generate more referral traffic. When many popular and trustworthy sites link to yours, it gives Google the impression that you’re a reliable source of information. 

Other Types of SEO

Besides on-page and off-page SEO, there are two more types of SEO. They are local SEO and technical SEO. Local SEO is ideal for law firms that seek to focus their marketing efforts on a specific location rather than on a national level. It comprises strategies designed to help them dominate local search engines. 

Meanwhile, technical SEO involves improving your site’s loading speed and mobile readiness, amongst other factors, to make it more functional and user-friendly. 

Should You Hire an SEO Specialist?

While some lawyers like to DIY their optimisation efforts, we at Kinetic Traffic firmly believe that it’s in your best interest to leave SEO in the hands of experts. With the help of our SEO specialist, you can: 

Focus on your clients

Running a law firm full time is no easy task. And if you add SEO to your long list of daily duties and responsibilities, it’s likely you won’t have enough time for yourself. Hiring SEO specialists allows you to focus your time and energy on winning your clients’ cases and running your law practice. With someone else to handle SEO on your behalf, you can spend more time doing what you do best. 

Achieve better results

SEO specialists know the exact strategies to use to achieve your desired results. By seeking their expertise, you have a better chance of achieving your marketing goals. 

Avoid making costly mistakes

Search engine optimisation for lawyers may seem simple enough for someone who went to law school like you. However, it is also easy to make mistakes that can cost you a significant amount of time and money. Therefore, if you don’t want to waste your funds, it’s best to seek expert help. 

Start Optimising Your Law Firm’s Website Today

As legal clients turn to the Internet to find the services they need, you must adjust your marketing strategies to ensure that your prospects will find you easily. SEO is a cost-effective way to strengthen your marketing efforts by making you highly visible online. By appearing prominently on search result pages, it would be easier for you to attract consumers seeking legal services. 

SEO can be pretty challenging for complete beginners. As such, we at Kinetic Traffic are happy to lend you our SEO expertise. We’ll create a bespoke SEO strategy to help you bring in more clients to your law firm. Please don’t hesitate to get in touch with us!

Lead your law firm towards the best results.

Get in touch with our team and let’s talk about your marketing needs.

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