Blog

How to Conduct an SEO Competitor Keyword Analysis on Law Firm WebsitesIn the digital realm, knowing your adversaries is crucial for success, and this holds true for law firm websites, as well. By...

Measuring the SEO Effectiveness of Your Law Firm’s WebsiteIn today's digital landscape, where online visibility can make or break a business, law firms increasingly recognise the importance of...

How Social Media Helps SEO Improve Your Law Firm’s Search RankingsIn this day and age where being visible online is crucial, law firms are increasingly turning to search engine optimisation (SEO) to...

How to Use Google Analytics to Improve SEO for Law AgenciesAs a lawyer, you are well aware of the importance of meticulously gathering and analysing every piece of information to build a strong...

5 Best Practices for Creating Law Firm Web ContentWhat is the best way for your legal practice to get noticed and stay visible online? If you say having a user-friendly and visually appealing...

Advantages of SEO in Digital Marketing for Law FirmsLaw firms are businesses, and as such, they require a steady stream of new clients to ensure their survival and success. However, the legal...

A Lawyer’s Quick Guide to Google Ads Keyword SearchAs you may know, keywords are the lifeblood of any successful Google Adwords for lawyer campaign. You'll need to target and bid on the most...

How to Identify the Best Google Search Keywords for LawyersDid you know that keywords are an essential component of your law firm’s overall SEO strategy? Also known as search terms, keywords help...

What is SEO for Law Firms and Why Does It Matter?As a solicitor, you may have heard the term “SEO for law firms” being bandied about before without really understanding what it means. SEO stands for...

5 Reasons SEO is a Long-Term InvestmentOptimising your website for search engines is not a quick fix. Rather, SEO is a long-term investment that, when done correctly, delivers incredible returns...

What is the Google Algorithm, and What Does It Want? If you want to drive a flood of new traffic, leads, and enquiries to your law firm, Google is your best bet. Google is the world's most popular...

What is White Hat SEO and Why Is It the Key to Success?If you're looking for a successful SEO strategy, then you need to know the answer to “What is white hat SEO?” White hat SEO is a term used to...

How to Improve Your Website’s IntegrityMaintaining website integrity is a key part of any SEO strategy. To award your law firm's website a high ranking for your chosen search terms, Google must...

The Dos and Don’ts of Creating an SEO Content Strategy for Your Law FirmBecause quality web content is essential to an effective search engine optimisation (SEO) campaign, your law firm should focus...

14 Key SEO Terms You Need to KnowBecause search engine optimisation has the power to transform your law firm, you must know and understand key SEO terms.  When you rank at the top of search engine...

7 Dirty Black Hat SEO Techniques to AvoidOptimising your law firm’s website for search engines requires three things: hard work, consistency and patience. However, there are a lot of so-called "SEO...